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People Counting
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People Counting

People counting helps businesses measure the behavior of customers, potential customers, and employees By doing so, they can make informed decisions about considerations like staffing, store layout, marketing, and more relevant to their particular business. Many different devices can function as a people counter: you can use cameras, sensors, or other mechanical devices.

How People Counting can help you?

Understanding Customer Behavior

People counting data can reveal patterns in customer behavior, such as the times of day when your store is most popular. For example, if people counts are higher during certain times of day or days of the week, that could be a clue as to when customers are most likely to visit your business.

Identifying Problem Areas

If people counts are consistently low in one area of your business, it could be a sign that there is a problem with that area. Maybe you need to reorganize your store layout, or add attractive signage to spur more attention.

Spotting Trends

By tracking people counts over time, businesses can start to spot trends. For example, if people counts are consistently increasing, that could be a sign that your business is growing and you may need to make changes to your inventory or staffing to accommodate that growth.

Capacity Planning

By understanding how many people are using your space at any given time, you can ensure that you have the resources in place to accommodate them. If you see people counts that suggest you might breach the max number of people allowed in your building, you can create a plan of action to intervene.

Adjust Staffing Levels

One of the most common uses for people counting is to help businesses adjust their staffing levels. By understanding how many people are in your store at any given time, you can staff accordingly to ensure that you have the right number of employees on hand to serve your customers.

Advise Marketing Campaigns

If you're looking to run a marketing campaign targeting people who live or work near your business, understanding the patterns of foot traffic can help you fine-tune your target audience. Likewise, if you're looking to drive more foot traffic to your business, understanding when people are already nearby can help you time your marketing campaigns accordingly.

Adjust Opening Hours

In some cases, you may find that your business is busiest at times when it's not open. By understanding the patterns of foot traffic, you can make adjustments to your opening hours to better accommodate your customer base.

Measure Capture Rates

By understanding how many people are walking by your business or location, you can compare counts with your other locations and industry standards, as well as calculate key metrics like "capture rates" by combining with curbFlow's Guest/Door counts.

curbFlow is on a Mission

curbFlow’s Mission is to provide enterprises the ability to quantify and
auto-measure their physical space reliably and affordably using computer vision.

What curbFlow Can Do With People Counting

Security

We take data security seriously. Our software uses top-of-the-line security protocols to keep your data safe while it is undergoing analysis.

Scalability

As your business grows, our people counting solution can grow with you. All you need to do is continue to add security cameras that have each key people traffic areas in sight, and we can provide the people counter you need.

Integrations

Our system can integrate with a variety of other business applications, including POS systems, CRM systems, and more. This allows you to see your data where it is most useful.

Distinguish Between People

One of the challenges with people counting is not only distinguishing between people and other objects, but also distinguishing one person from a second one. Our models are capable of drawing this distinction.

Customizable Reports

We'll work with you to generate the reports your decision-makers need to analyze the data that matters most to you. We can includes options for filtering by time, location, and more.

Real-Time Data

Our people counting software provides you with real-time data so that you have access to understanding how many people are in your business at any given time. You can integrate this metric with internal or customer-facing dashboards or applications.

Learn more about how curbFlow’s computer vision software can do Counting People for your business.

What curbFlow Can Do With People Counting

Security

We take data security seriously. Our software uses top-of-the-line security protocols to keep your data safe while it is undergoing analysis.

Scalability

As your business grows, our people counting solution can grow with you. All you need to do is continue to add security cameras that have each key people traffic areas in sight, and we can provide the people counter you need.

Integrations

Our system can integrate with a variety of other business applications, including POS systems, CRM systems, and more. This allows you to see your data where it is most useful.

Distinguish Between People

One of the challenges with people counting is not only distinguishing between people and other objects, but also distinguishing one person from a second one. Our models are capable of drawing this distinction.

Customizable Reports

We'll work with you to generate the reports your decision-makers need to analyze the data that matters most to you. We can includes options for filtering by time, location, and more.

Real-Time Data

Our people counting software provides you with real-time data so that you have access to understanding how many people are in your business at any given time. You can integrate this metric with internal or customer-facing dashboards or applications.

Get reports like these sent to you

You can use the security cameras you already have installed

You don't need to buy any new hardware. If you have modern IP security cameras set up in your business, we can stream data from them directly into our software, and automatically send you the reports you are looking for. Here are some of our favorite cameras, but if you have others, fill out our form below and we can confirm that it will work with our software.

Get in touch to let us know what hardware you want to use with our software.

Read more about People Counting in your industry

People Counting Case Studies

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Numbers That Speak For Themselves

56,000

Hours of footage analyzed

20 million+

Number of objects detected

Trusted By

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Get in touch!

Addresses
135 East 57th Street, 14th Floor
New York, NY 10022

1550 Crystal Drive 11th Floor
Arlington, VA 22202
Contact
+1 (202) 417-8895

hello@curbflow.com
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