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People Counting in Traffic & Parking

Organizations that manage traffic and parking can use people counting to better understand traffic patterns, optimize staffing levels, and improve the customer experience. For example, you can use curbFlow's software to see how long people wait in line at a tollbooth, which streets are the busiest, and more.

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People Counting in Traffic & Parking

Organizations that manage traffic and parking can use people counting to better understand traffic patterns, optimize staffing levels, and improve the customer experience. For example, you can use curbFlow's software to see how long people wait in line at a tollbooth, which streets are the busiest, and more.

How You Can Use People Counting in Traffic & Parking

Adjust Opening Hours

In some cases, you may find that your business is busiest at times when it's not open. By understanding the patterns of foot traffic, you can make adjustments to your opening hours to better accommodate your customer base.

Advise Marketing Campaigns

If you're looking to run a marketing campaign targeting people who live or work near your business, understanding the patterns of foot traffic can help you fine-tune your target audience. Likewise, if you're looking to drive more foot traffic to your business, understanding when people are already nearby can help you time your marketing campaigns accordingly.

Capacity Planning

By understanding how many people are using your space at any given time, you can ensure that you have the resources in place to accommodate them. If you see people counts that suggest you might breach the max number of people allowed in your building, you can create a plan of action to intervene.

Identifying Problem Areas

If people counts are consistently low in one area of your business, it could be a sign that there is a problem with that area. Maybe you need to reorganize your store layout, or add attractive signage to spur more attention.

Spotting Trends

By tracking people counts over time, businesses can start to spot trends. For example, if people counts are consistently increasing, that could be a sign that your business is growing and you may need to make changes to your inventory or staffing to accommodate that growth.

Learn more about how curbFlow’s computer vision software can do Counting People for your Traffic & Parking business.
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