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People Counting in Retail

People counting in retail helps store managers understand customer traffic patterns, optimize staffing levels, and improve the customer experience. You can see how long customers spend in your store, which areas of the store are most popular, and more. While using sensors and expensive custom solutions can be a viable approach, the easiest modern approach to people counting involves using the security cameras you probably already have installed: let curbFlow's software analyze your video feed in real-time to fulfill all your people counting needs.

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People Counting in Retail

People counting in retail helps store managers understand customer traffic patterns, optimize staffing levels, and improve the customer experience. You can see how long customers spend in your store, which areas of the store are most popular, and more. While using sensors and expensive custom solutions can be a viable approach, the easiest modern approach to people counting involves using the security cameras you probably already have installed: let curbFlow's software analyze your video feed in real-time to fulfill all your people counting needs.

How You Can Use People Counting in Retail

Measure Capture Rates

By understanding how many people are walking by your business or location, you can compare counts with your other locations and industry standards, as well as calculate key metrics like "capture rates" by combining with curbFlow's Guest/Door counts.

Adjust Opening Hours

In some cases, you may find that your business is busiest at times when it's not open. By understanding the patterns of foot traffic, you can make adjustments to your opening hours to better accommodate your customer base.

Advise Marketing Campaigns

If you're looking to run a marketing campaign targeting people who live or work near your business, understanding the patterns of foot traffic can help you fine-tune your target audience. Likewise, if you're looking to drive more foot traffic to your business, understanding when people are already nearby can help you time your marketing campaigns accordingly.

Adjust Staffing Levels

One of the most common uses for people counting is to help businesses adjust their staffing levels. By understanding how many people are in your store at any given time, you can staff accordingly to ensure that you have the right number of employees on hand to serve your customers.

Capacity Planning

By understanding how many people are using your space at any given time, you can ensure that you have the resources in place to accommodate them. If you see people counts that suggest you might breach the max number of people allowed in your building, you can create a plan of action to intervene.

Spotting Trends

By tracking people counts over time, businesses can start to spot trends. For example, if people counts are consistently increasing, that could be a sign that your business is growing and you may need to make changes to your inventory or staffing to accommodate that growth.

Identifying Problem Areas

If people counts are consistently low in one area of your business, it could be a sign that there is a problem with that area. Maybe you need to reorganize your store layout, or add attractive signage to spur more attention.

Understanding Customer Behavior

People counting data can reveal patterns in customer behavior, such as the times of day when your store is most popular. For example, if people counts are higher during certain times of day or days of the week, that could be a clue as to when customers are most likely to visit your business.

Learn more about how curbFlow’s computer vision software can do Counting People for your Retail business.
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