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Door Counting in Restaurants

In the restaurant industry, door counting can be used to understand how busy the restaurant is and how many people are coming in and out. This information can help restaurants optimize their staffing and ensure that they are providing the best possible experience for their customers.

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Door Counting in Restaurants

In the restaurant industry, door counting can be used to understand how busy the restaurant is and how many people are coming in and out. This information can help restaurants optimize their staffing and ensure that they are providing the best possible experience for their customers.

How You Can Use Door Counting in Restaurants

Counting Visitors

The most obvious benefit of door counting is that it helps you keep track of how many visitors come through your doors. This information is valuable in its own right, but it can also be used to help inform other decisions about your business.

Capacity Planning

Having an accurate count of visitors walking through your doors can be helpful when planning for building and business capacity requirements. If you see door counting trends that suggest you might breach the max number of people allowed in your building, you can create a plan of action to intervene.

Spotting Trends

By tracking visitor counts over time, businesses can start to spot trends. For example, if door counts are consistently increasing, that could be a sign that your business is growing and you may need to make changes to accommodate that growth.

Identifying Problem Areas

If door counts are consistently low in one area of your business, it could be a sign that there is a problem with that area. Maybe the entrance is hard to find, or there is something else deterring traffic.

Understanding Customer Behavior

Door counting data can reveal patterns in customer behavior, such as the times of day when your store is most popular. For example, if door counts are higher during certain times of day or days of the week, that could be a clue as to when customers are most likely to visit your business.

Advise Marketing Campaigns

If you know how many people are coming through your doors, you can better target your marketing campaigns. For example, if door counts are low during certain times of the week, you could target those times with special promotions or ads.

Measure Conversion Rates

By cross-referencing your point of sale data with your door counting data, you can measure conversion rates. This is the number of people who come through your doors compared to the number of people who actually make a purchase.

Adjust Opening Hours

If you find that door counts are consistently low during certain times of the day or days of the week, you may want to consider adjusting your opening hours. For example, if you're not getting many customers early in the morning, you could open a little later to save on labor costs.

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