Curb Management in Retail

In the retail industry, curb management can be used to understand customer behavior and optimize store layout. For example, if customers are frequently parking in a particular spot, the retailer may want to consider putting a display there. Or, if customers are using the curbside pickup option more often than expected, the retailer may want to add more staff or designate specific parking spots for this service.

How You Can Use Curb Management in Retail

Understanding Customer Behavior

Curb management data can reveal patterns in customer behavior, such as the times of day when your store is most popular. This information can be used to optimize your store hours or staffing levels.

Spotting Trends

Curb management data can be used to observe consumer trends. For example, a decrease in curbside traffic may mean an increase in drive through traffic. This information can be used to predict changes in customer behavior or to plan for infrastructure improvements.

Measure Conversion Rates

If you want to know how effective your marketing campaigns are, curb management data can be used to measure conversion rates. For example, you could track the number of successful upsells made after seeing a particular ad - and compare that to the conversion rate for a different ad during a different time period.

Managing Curb Capacity

Curb management data can help you understand how much of your space is being used and when. This information can be used to improve traffic flow during congested times.

Identifying Problem Areas

If you're seeing a drop-off in sales, curb management data can help you identify where the problem is. You could notice lower pickup rates at particular times of day, or realize that a particular spot along the curb tends to leave a customer unnoticed for too long.

Capacity Planning

If your business relies on curbside pickups, then you'll want to make sure you have enough capacity to accommodate the volume of cars. This can be helpful when planning for things like staffing and parking lot maintenance.

Advise Marketing Campaigns

Curb management data can be used to estimate the potential reach of your marketing campaigns. For example, if you're planning a new physical display marketing campaign, you can use curb management data to estimate how many people will see the ad while parked.

Adjust Opening Hours

Curb management data can be used to adjust opening hours. For example, if you see that curb utilization has a substantial drop after 6pm, you could consider closing your store earlier.

Taco Bell counts pedestrians at retail vacancies they're considering leasing

In partnership with Taco Bell's brokers nationwide, curbFlow contractors deploy camera and edge processing devices at vacancies prior to Taco Bell leasing and investing in the space in order to validate pedestrian traffic assumptions.

Door Count

Calculate conversion rate between visitors entering the store and your POS data.

Manhattan Mini Storage measures real-time occupancy of its loading docks

This leading self-storage provider uses curbFlow's computer vision to better understand the utilization of its loading dock space by receiving stall-by-stall occupancy using their own existing IP cameras. Using data reported by curbFlow, Manhattan Mini can determine if parking is the best use for this valuable real estate.

Door Count

Calculate conversion rate between visitors entering the store and your POS data.

JBG Smith employs hardware-free parking lot management and enforcement

Using curbFlow's license plate recognition and parking reservation technology, management at JBG's new Experience Center can book parking stalls for visiting guests based on their license plate, vehicle make/model/color and inform enforcement if unauthorized visitors are illegally parking.

Door Count

Calculate conversion rate between visitors entering the store and your POS data.

Goodwill of Kentucky automates vehicle drive-thru donation detection and reporting

Goodwill of KY uses curbFlow at its 68 stores statewide to count and measure dwell time of guest vehicles using its drive-thru donation lanes, receiving real-time data through a custom API

Door Count

Calculate conversion rate between visitors entering the store and your POS data.

Brightline manages the curbsides at its busy train stations

Brightline - the largest private train operator in the U.S. - is using curbFlow's curbside management suite of models to detect the presence of its mobility fleet at its train stations as well as identifying peak occupancy times, double parking and other usage metrics.

Door Count

Calculate conversion rate between visitors entering the store and your POS data.

L'Enfant Plaza measures guest counts at all of its 8 entrances

This large shopping mall in DC uses curbFlow to count and soon heatmap the volume of guests entering & exiting each of its entrances in order to help its leasing agents and future tenants identify patterns and guest flow based on time of day, day of week and other variables

Door Count

Calculate conversion rate between visitors entering the store and your POS data.

Legoland automates performance metrics at its rides

Legoland parent Merlin Entertainments was manually collecting dispatch and throughput data and not collecting live wait times at its theme park attractions. curbFlow now automates all three key metrics for the second largest theme park operator in the world.

Door Count

Calculate conversion rate between visitors entering the store and your POS data.

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