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Bike Counting in Traffic & Parking

Traffic and parking management companies can use bike counting to understand where bikes are parked and how long they are parked for. This information can be used to optimize parking spaces and improve traffic flow. It can also be used to generate revenue through targeted advertising or by charging for premium parking spots.

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Bike Counting in Traffic & Parking

Traffic and parking management companies can use bike counting to understand where bikes are parked and how long they are parked for. This information can be used to optimize parking spaces and improve traffic flow. It can also be used to generate revenue through targeted advertising or by charging for premium parking spots.

How You Can Use Bike Counting in Traffic & Parking

Capacity Planning

If you manage infrastructure that has limited bike capacity, then you'll want to make sure you have enough capacity to accommodate the right volume of traffic. This can be helpful when planning for things like adding bike lines to new streets or pathways.

Spotting Trends

Bike counting data can be used to observe trends in bicycle traffic. This information can be used to predict changes in cyclist behavior or to plan for infrastructure improvements.

Identifying Problem Areas

If you're seeing a drop-off in bicyclists, bike counting data can help you identify where the problem is. You could notice an unsafe intersection that bicyclists avoid, or an area that has become obstructed for cyclists.

Understanding Cyclist Behavior

Bike counting data can reveal patterns in consumer behavior, such as the times of day when a pathway or street is most popular. This information can be used to optimize your store hours or staffing levels.

Managing Parking Resources

If you manage bike lock stations, bike counting can help you understand how many spaces are being used and when. This information can be used to plan adding new spots for placing bikes.

Advise Marketing Campaigns

Bike counting data can be used to estimate the potential reach of your marketing campaigns. For example, if you're planning a new physical display marketing campaign, you can use bike counting data in conjunction with other types of counting (e.g. people counting and car counting) to estimate how many people will see the ad.

Measure Conversion Rates

If you have a physical marketing campaign targeted at cyclists, bike counting data can be used to measure conversion rates. For example, you could track the number of cyclists that come into your store after seeing a particular ad - and compare that to the conversion rate for a different ad during a different time period.

Adjust Opening Hours

Bike counting data can be used to adjust opening hours. For example, if you see that bike traffic has a substantial drop after 6pm, you could consider closing your store earlier.

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